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Pick Up Limes is a plant-based food and nutrition brand founded around 2014 by Sadia Badiei, a Canadian registered dietitian (BSc Dietetics, University of British Columbia) now based in the Netherlands, with co-founder Robin handling the technical side. The brand centers on whole-food vegan recipes and nutrition-science-guided articles, delivered through a YouTube channel with over 5 million subscribers, a website, and a mobile app launched in 2022. Badiei's debut cookbook, "Simply Plants," features over 100 plant-based recipes.
Most watched
YouTube8.9 million views
HEALTHY EATING HACKS » + printable guide
TikTok
Yachaejeon - Korean Vegetable Pancakes (recipe)
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